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July 27th - 29th, 2021 | Hutton Hotel, Nashville, TN


Monday, September 23

  • 1:00 pm 5:00 pm
  • 1:45 pm 4:00 pm
    Store Tours: An Interactive Tour Showcasing Innovative In-Store Technologies at Champion, Sephora, UNTUCKit, Xfinity Store by Comcast
  • 4:45 pm 4:50 pm
    Welcome to Total Retail Tech
  • 4:50 pm 5:00 pm
    Presentation: iAdvize
  • 5:00 pm 5:45 pm
    Opening Keynote: A Look Inside QVC and HSN’s Integrated Digital, Marketing and Technology Strategy

    A unified digital, marketing and IT strategy is the Holy Grail for retailers today. A collaborative approach will ultimately result in better customer experiences and increased customer loyalty. During this engaging keynote discussion, three leaders from QVC and HSN who help manage digital e-commerce, marketing and user experience efforts will discuss how they work together to make the best business strategy and technology decisions. You’ll leave this session with a better understanding of how you can work in a more integrated fashion with other departments in your company.

  • 6:00 pm 8:00 pm
    Opening Reception

Tuesday, September 24

  • 7:15 am 8:05 am
    Breakfast Mingle
  • 8:05 am 8:10 am
  • 8:10 am 8:15 am
    Presentation: Custora
  • 8:15 am 9:00 am
    Morning Keynote: How Culture and Technology Are Driving Aaron’s Digital Transformation

    Every retail leader knows that innovation is key to surviving (and thriving) in our accelerating digital age. What most retailers don’t understand is how to get there. John will discuss the changes he has led with respect to culture and process that then have allowed for innovation through various technologies. As an early adopter of Agile, DevOps, and Lean Product development, John and his team have real experience in what it takes to increase the “clock speed” of its organization.

  • 9:00 am 10:10 am
    Boardroom Case Studies
  • 10:10 am 10:25 am
  • 10:25 am 10:50 am
    Panel Discussion: The Use of Technology to Personalize CX

    Retailers have been talking about personalization for years, but is anyone truly doing it right? This panel will feature executives from retail brands that are leveraging technology solutions such as AI to help them create a single view of the customer and personalize the customer experience (CX) across sales and marketing channels, including email and social media. They will offer real-world examples of how technology is enabling them to do personalization right.

  • 10:50 am 11:15 am
    Panel Discussion: Why an Automated Supply Chain Helps Win Omnichannel Customers

    Today’s consumers often shift between channels in their purchase journeys, and they expect the same flexibility when it comes to the fulfillment of their orders. Therefore, retailers have been tasked with creating efficient and seamless supply chains to meet this demand, enabling services such as buy online, pick up in-store and ship from store. Retailers are turning to technology systems and solutions, including robots, artificial intelligence, machine learning, order and inventory management systems, and other forms of automation, to optimize their supply chains for speed and accuracy.

  • 11:15 am 12:15 pm
    Retailer Peer Groups (Retailers Only)

    Interested in connecting with other like-minded retailers? Want to find out what types of technologies, tools and systems they’re using, how their organizations are structured for optimal efficiencies, and more? This session represents your chance. Meet with fellow retailers in a small breakout format organized by job function. Take advantage of the opportunity to engage in this interactive session. And don’t worry, you’ll be in a safe space, open only to retailers.

  • 12:15 pm 12:20 pm
    Presentation: Agency Within
  • 12:20 pm 1:20 pm
  • 1:20 pm 2:30 pm
    Boardroom Case Studies
  • 2:30 pm 2:45 pm
  • 2:45 pm 4:15 pm
    1:1 Partner Meetings

    Your chance to investigate further into the service providers and technologies that your business is looking to invest in. Consider this due diligence the first step in making a well-informed purchase decision.

  • 4:15 pm 5:00 pm
    Afternoon Keynote: The Role of Technology in Addressing Retail Operations Challenges

    With consumers engaging brands in multiple channels, often during the same purchase journey, retailers have been forced to align people, processes and technologies to create the types of seamless experiences that customers now expect. However, that’s easier said than done. Santiago will offer field data from his research on operational management challenges in the retail industry, offering his expert analysis on what the data means for the future of omnichannel retail. In addition, he will share real-life examples of retailers and brands that are successfully leveraging technology to improve operations performance, as well as how they’re doing it.

  • 6:00 pm 9:30 pm
    Cocktails & Dinner

Wednesday, September 25

  • 7:45 am 8:25 am
    Breakfast Mingle
  • 8:25 am 8:30 am
  • 8:30 am 8:35 am
    Presentation: Sealed Air
  • 8:35 am 9:20 am
    Morning Keynote: Tech-Driven Startups Disrupting the Retail Industry

    Leaders from some of the most disruptive companies in the retail industry will tell their brands’ stories. From identifying the white space in the market that led to their companies being formed to their unique strategies on leveraging technology to enhance the customer experience, traditional brick-and-mortar retailers can learn from these startups. Find out how nimble, risk-taking startups are redefining what it takes to be a successful retailer in an era of

  • 9:20 am 10:05 am
    From Idea to Doorstep: Analyzing the Tech Structure Enabling Omnichannel Commerce

    Succeeding as an omnichannel retailer today requires mastering a complex mix of people, process and technology innovations that must all work seamlessly together. To achieve success, retailers need to develop an omnichannel strategy, build a high-performing team, and make sure they have the right technologies in place. In this engaging and interactive panel, three retailers and a moderator from FitForCommerce will discuss the strategies and tactics they’re using — along with the technologies they rely upon — to meet the demands of today’s omnichannel consumers. You’ll learn practical steps for improving your company’s omichannel operations through the use of technology.


  • 10:05 am 10:20 am
  • 10:20 am 11:10 am
    Boardroom Case Studies
  • 11:10 am 12:40 pm
    1:1 Partner Meetings

    Your chance to investigate further into the service providers and technologies that your business is looking to invest in. Consider this due diligence the first step in making a well-informed purchase decision.

  • 12:40 pm 1:40 pm
    Luncheon Presentation: Insights and Analysis From Total Retail's 2019 Retail Technology Report (3rd Annual)

    Learn the results of Total Retail’s survey of its audience regarding their current usage of technology across their organizations, how spending on technology systems and solutions will be changing in the next 12 months, the emerging technologies that retailers are most interested in, the challenges associated with new technology implementations, and much more. These survey results form the basis of the third annual Retail Technology Report, which was released in Q3 2019. The data presented in this session will provide valuable insights into the technology landscape within the retail industry — both for retail attendees and sponsor partners.

  • 1:40 pm 1:45 pm
    Presentation: ScaleItForMe
  • 1:45 pm 2:10 pm
    Panel Discussion: Balancing Data Privacy With CRM

    The abundance of data that retailers are collecting about their customers offers the opportunity for the types of data-driven marketing campaigns that have proven to be most successful. However, with that opportunity also comes the ongoing risk that that personally identifiable information could be stolen or used in unethical ways — i.e., breaking privacy laws. This panel addresses how retailers can use technology systems to help them safeguard customer data, ensure it’s being used legally, and build long-term customer relationships.


  • 2:10 pm 2:30 pm
    Close of Conference