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Sept. 9 - 11, 2024 | Marriott Charlotte City Center

Amy Larson

Amy Larson

Amy Larson is the vice president of marketing and e-commerce at Beyond Proper by Boston Proper. She’s a senior marketing and advertising professional, and Marketing/Finance MBA, with a diverse, well-rounded skill set. Domestic and international experience in new economy, multi-unit retail, education, travel, financial and consumer products industries, including multiple years of progressive promotions within a major global corporation. Accomplished in branding, business and strategy development, product launches, strategic alliances, online marketing, consumer market research and analysis, direct marketing, relationship and database marketing, retail promotional development, product development, and complete brand image packages (signage, interiors, collateral). Exceptional communication and interpersonal skills. A recognized leader, skilled at finding, focusing and motivating internal and external resources. Focused, hardworking and self-directed.