Ekta Chopra is vice president of digital and has been at e.l.f. since January 2016. Chopra is responsible for the technology, e-commerce and direct marketing functions, with focus on architecture and design, security and compliance, building scalable digital enterprise solutions, and managing the direct-to-consumer business and direct marketing strategies at e.l.f. Prior to e.l.f., Chopra was with The James Irvine Foundation as the head of technology, where she worked with many Silicon Valley technology companies to build programs for nonprofits. Prior to that position, Chopra worked at Charming Charlie as vice president of IT. Chopra holds a degree in Technology Operations Management and a minor in Finance from California Polytechnic University of Pomona. She also holds an advanced program management degree from Stanford University, and digital marketing certificate from Columbia University.