Rick Gemereth joined Lionel in 2010 as part of the Motorsports Authentics Team transitioning to Lionel when Lionel formed the joint venture with NASCAR to operate the Diecast business. He leads the IT and supply chain warehouse and logistics operations supporting both the Lionel and Lionel Racing subsidiaries. He led the effort to select and implement NetSuite as the Lionel ERP system as both subsidiaries unified their ERP operating platform. His leadership and project management skills have been instrumental in successful project execution and in mentoring the Lionel and Lionel Racing staff to expand their project management skills.
Recognizing the customer experience is key to the continued growth of Lionel’s omnichannel marketing and retail operations, Rick continues to focus on the advancement of Lionel through the strategic use of technologies.