Rodney J. Woodruff is vice president, engineering at WW International (formerly Weight Watchers) and is tasked with working with the online and offline business stakeholders at WW to align the global technological infrastructure and capabilities with WW’s omni/multichannel vision. He serves as a senior-level IT executive responsible for strategic planning, development, implementation and support of technology to successfully deliver retail initiatives. His responsibilities include Studio Technology, POS, eCommerce, Global Payments and ERP. With nineteen years in Retail and eCommerce software delivery, Rodney has established himself as one of the people that has a clear understanding of how to successfully deliver omni/multichannel solutions including how to build teams and work with all stakeholders for successful project delivery. Prior to WW, Rodney was the Vice President, Direct to Consumer and Omnichannel solutions at Steve Madden where he was an IT executive responsible for development and support of retail and eCommerce initiatives including eCommerce and Store Systems, CRM, merchandise planning, retail ERP, order management and fulfillment.