Sam Norpel is an accomplished e-commerce executive and digital leader with a proven track record of developing omnichannel marketing strategies and driving purchasing behaviors through the use of digital techniques, including emerging platforms.
Sam is currently an e-commerce and digital marketing consultant, providing strategic guidance and thought leadership to her clients. She’s an advisory board member of the Women in Retail Leadership Circle, a Building Brave mentor, and the former GM of digital commerce at The Vitamin Shoppe.
During her 20-plus years of experience, Sam has worked with many leading brands, including The Vitamin Shoppe, David’s Bridal, Lands’ End, Calvin Klein, kate spade, and Chase Bank. Sam possesses a unique blend of strategic ingenuity and hands-on technical skills used to develop innovative strategies amplifying both brand and commerce. In 2017, Sam was named one of the “Top 10 Movers and Shakers in Retail” by RIS News, and in 2018 was named one of the “Top 10 Women in Retail Tech” by Chain Store Age.
Sam is a graduate of the University of Delaware, where she received her B.A. and M.A. She also took MBA coursework at Drexel University, College of Business Administration. This fall, she began the University of Wisconsin’s Certified Professional Coach Program. Sam resides outside Philadelphia with her family.