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September 13 - 15, 2022 | Hutton Hotel, Nashville, TN

Shannon Lackey

Shannon Lackey

Shannon Lackey is the vice president of merchandising for Hollar, an e-commerce retailer revolutionizing the extreme value business by providing a mobile destination for fun, funky and functional products starting at $1. In this role, Shannon drives strategic direction for merchandise assortment, product sourcing, promotional effectiveness, sales forecasting, and also collaborates cross-functionally to create a seamless user experience.

Prior to Hollar, Shannon founded Lackey Consulting. During this time she traveled to over 20 countries reviewing global market retail and product trends directly for clients. Additionally, Shannon consulted with Independent Pet Partners on the successful acquisition and consolidation of seven retail brands.

During Shannon’s tenure at Petco Animal Supplies from 2006-2017, she managed merchandising and product development teams across a variety of leadership roles. She maximized sales and increased profit margin while continually aligning with the organization’s vision and financial goals.


Shannon holds a B.S. in Marketing from the University of Pittsburgh and is currently working toward a MBA at University of California, Los Angeles.