Melissa Campanelli is the brand and content director of Total Retail. Melissa is also the co-founder of the Women in Retail Leadership Circle, a sister brand of Total Retail. Prior to joining NAPCO Media, parent company of Total Retail, Melissa spent 10 years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.”