Retailers have been talking about personalization for years, but is anyone truly doing it right? This panel will feature executives from retail brands that are leveraging technology solutions such as AI to help them create a single view of the customer and personalize the customer experience (CX) across sales and marketing channels, including email and social media. They will offer real-world examples of how technology is enabling them to do personalization right.
Today’s consumers often shift between channels in their purchase journeys, and they expect the same flexibility when it comes to the fulfillment of their orders. Therefore, retailers have been tasked with creating efficient and seamless supply chains to meet this demand, enabling services such as buy online, pick up in-store and ship from store. Retailers are turning to technology systems and solutions, including robots, artificial intelligence, machine learning, order and inventory management systems, and other forms of automation, to optimize their supply chains for speed and accuracy.
Interested in connecting with other like-minded retailers? Want to find out what types of technologies, tools and systems they’re using, how their organizations are structured for optimal efficiencies, and more? This session represents your chance. Meet with fellow retailers in a small breakout format organized by job function. Take advantage of the opportunity to engage in this interactive session. And don’t worry, you’ll be in a safe space, open only to retailers.
Your chance to investigate further into the service providers and technologies that your business is looking to invest in. Consider this due diligence the first step in making a well-informed purchase decision.
Leaders from some of the most disruptive companies in the retail industry will tell their brand stories. From identifying the white space in the market that led to their creation to their unique strategies on leveraging technology to enhance the customer experience, traditional brick-and-mortar retailers can learn from these startups. Find out how nimble, risk-taking startups are redefining what it takes to be a successful retailer in an era of Amazon.com.
The abundance of data that retailers are collecting about their customers offers the opportunity for the types of data-driven marketing campaigns that have proven to be most successful. However, with that opportunity also comes the ongoing risk that that personally identifiable information could be stolen or used in unethical ways — i.e., breaking privacy laws. This panel addresses how retailers can use technology systems to help them safeguard customer data, ensure it’s being used legally, and build long-term customer relationships.