- What technology solutions and services does your company offer?
Bluecore’s suite of retail marketing technology creates personalized shopping experiences across all consumer-facing digital channels, transforming anonymous shoppers into known customers along the way.
With its AI shopping agent alby, Bluecore is enabling retailers — from enterprise to SMB — to predict and answer shoppers’ questions, significantly increasing their likelihood of purchase. alby integrates directly into retailers’ product catalogs, anticipates their intent, and progresses them through the buying journey. It simultaneously equips retailers with an entirely new dataset: the questions shoppers ask right before they buy. This data fuels their ability to personalize future interactions across every channel. Through alby, Bluecore is preparing retailers for the agentic future of commerce, where both AI agents and humans shop together.
More than 400 leading retailers, including Wayfair, Tapestry, Express, Lenovo, and Alo Yoga, and a growing number of Shopify brands trust Bluecore to accelerate profitable growth.
- What problem does your technology solution solve?
Together, Bluecore and alby solve one of the most pressing challenges in retail: how to deliver personalized, conversion-driving experiences at every digital touchpoint — from email to SMS to site — without overwhelming internal teams. Bluecore unifies customer and product data to activate individualized journeys across email, SMS, mobile, and paid channels, converting anonymous shoppers into known customers and orchestrating behavior-based campaigns in real time.
alby, Bluecore’s AI shopping agent, extends that intelligence into the on-site experience, guiding shoppers like an expert store associate, anticipating their questions, and surfacing the right products, offers and information in the moment. Together, they create a seamless, persistent experience across the shopper journey, turning passive engagement into active, agent-led conversion.
- What updates, if any, have been made to your technology solution since its launch?
Since acquiring alby, Bluecore has accelerated its product road map to deliver faster innovation across both platforms. Notable updates include:
- alby Launch Week (July 2025) introduced:
- Product Advisor: Blends quiz logic with conversational flexibility to guide shoppers.
- Playbooks: Allow brands to define exactly how the AI should act in different scenarios.
- In-Session Context: Adds session awareness (views, searches, cart actions) to conversations.
- Conversational Recommendations: Serves best-sellers and context-aware products inside chat.
- Bluecore Enhancements (2025):
- AI Conversations in Email: Embedded product Q&A and smart content powered by alby.
- Global Smart Content Widgets: Centrally managed content for consistency and scale.
- Transactional Recommendations: Bring product suggestions into order confirmation emails.
- Persistent Couponing: Personalize codes consistently across touchpoints.
This rapid innovation cadence is enabled by Bluecore’s new monthly release cycle, which ensures customers gain access to new capabilities faster than ever.
- alby Launch Week (July 2025) introduced:
- Provide a list of your current customers. (up to 5 customers)
Both Bluecore and alby are trusted by leading retailers across the spectrum, including:
- Wayfair
- QVC
- Hibbett Sports
- Lenovo
- Alo Yoga
- Do you have clients outside of the retail industry? If so, what other industries do you serve?
Bluecore and alby are built specifically for retail and e-commerce. All current deployments are tailored to the needs of B2C merchants, both enterprise and DTC, across fashion, home goods, health and beauty, sporting goods, and electronics.
- How long, on average, does it take retailers to implement your technology solutions?
- alby Standalone: Can be implemented in as little as a few days on Shopify, and two weeks to four weeks on other e-commerce platforms.
- Bluecore: Typical launch timelines range from four weeks to eight weeks, including onboarding support, data sync, and campaign setup.
In all cases, we tailor onboarding to the retailer’s goals and internal resourcing.
- What is your level of client support post-purchase? Do you have a standard service-level agreement? If so, what is it?
Yes. We provide tiered support depending on your deployment path. Enterprise clients receive white-glove onboarding, a customer success manager, and strategic guidance, as well as access to in-product updates, monthly release notes, quarterly webinars, and campaign reviews.
For Bluecore clients using alby, support is integrated across both products. Standard SLAs are available, covering uptime, response windows, and issue resolution protocols.
- What level of integration is required for clients to implement your product/solution into their existing tech stack?
Bluecore and alby are designed to work within your ecosystem, not against it. alby connects to your product catalog (via Shopify, feed, or API) and optionally pulls behavioral data (e.g., cart, click, or search) for deeper personalization.
Bluecore offers direct warehouse compatibility (e.g., Snowflake, GCP), API access, and secure data export/import for full extensibility.
We work flexibly with existing ESPs, CDPs, analytics tools, and more. Bluecore also supports ingestion of loyalty data, custom attributes, and exclusions via managed or self-serve imports.
- Do you offer a trial pilot program as proof of concept?
All Shopify retailers can try alby free for 30 days. Retailers on other e-commerce platforms can try alby via free proof of concept. Bluecore does not typically offer free POCs, but may engage in paid trials of proof of concepts for select retailers.
In all cases, our Customer Success team works directly with clients to define POC goals, track outcomes, and determine full rollout readiness.